Top Most Important Elements of Website Designing

If you are a business owner, your website is absolutely one of the most important tools you have  to get more and better clients and customers.So what separates a good website from a bad website, or a good one from a great one?Here are top 10 elements that a great website will need :

1  Navigation

The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access. A site map is a great idea and will be used if available. Remember, functionality should be the idea.

2 Visual Design

People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor - and potential customer - and let them know that your website - and business- is trustworthy and professional.

3 Content

This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.

4 Web Friendly

No matter how informative, beautiful, and easy to use your website design is, it's useless unless it's web-friendly. It is important that your web designers know the keys to making your website work on all the major browsers, and that they utilize meta tags, alt tags, are fully versed in SEO (Search Engine Optimization).

5 Interaction

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called 'conversion', and is probably your website's ultimate goal.

6 Information Accessibility

Not all visitors to your website are interested in, or have the time to peruse the entire site. They may need to access only a phone number or address, or just a certain bit of info. For this reason itʼs important to place key information in plain site, in an area thatʼs easily accessible.

7 Intuitiveness

A great website anticipates what your visitor is thinking and caters directly to their needs, and has elements arranged in a way that makes sense. If a visitor is searching for one of your products or services on a search engine or directory where your site is listed, it's important that your website have a landing page that is directly relevant to what they searched for rather than forcing them to filter through all of your information. Remember, the shortest distance between two points is a straight line.

8 Branding

Your website should be a direct reflection of your business and your brand. Your visitor should immediately make a visual connection and this adds a level of credibility and enhanced image of your overall business.

9 Turnaround Time

The number one complaint of website design customers is the time it takes to get the site up and running.The longer it takes to complete the website, the more business - and value - you lose. A website that isnʼt on the web isnʼt and working properly isn't going to bring you any business!

10 Conversion

Your website can be the most important client generator your business can have, and must place the primary emphasis on bringing in new clients and making additional services available to existing clients through increased awareness of all the services you offer.

 

Remember, the relationship with your web designer will likely last as long as your business, so choose wisely!